2010

When field statistics show that 95% of our customers are male, then it is not difficult to define the basic direction for printed material exhibited at the point of sale.

As some old-school wizards of marketing used to say, “if you have the right audience, hot girls can sell everything”. With that advice in mind and worldwide popularity of Pirelli Calendar, it was almost a proven strategy to go with “tools & girls” combination as a basic concept for Beorol Calendar 2010.