2011

The first edition of Beorol Calendar was a big surprise on local market for tools, power tools and paints and varnishes. This was the first time ever that one Serbian company published something simple as a wall calendar, but with such effect that everyone was asking for “one more copy”. Pirelli and Beorol were mentioned together all the time. Even several producers of paints and varnishes wanted to get in the game and started copying our 2010 calendar. So, it was time to step up the game and double the fun.

For 2011 we wanted to show more girls, get them outside of the photo studio and small workshops to real construction sites and locations where Beorol tools are actually used. Our product assortment increased a lot this year so all new products had to be shown in the 2011 calendar.