2012

The second edition of Beorol calendar published for 2011 was a confirmation that innovation and creativity works in all industries. After just two years, Beorol Calendar was a hot topic in all hardware stores, paint companies, and among handymen and construction professionals.

Since we have established the Beorol Calendar brand in such a short time as a synonym for professional tools and DIY market, we had a liberty to experiment and try the Pirelli strategy which was more extreme.

For 2012 the creative direction was to go 100% art & beauty. No need for tools this year.